A Multisensory Experience

Experiences are always more memorable and stimulating when they engage multiple senses. To create another dimension of connection with customers, INFINITI has introduced a new multisensory signature that blends exquisite scents, captivating sonic & inspiring art. This innovative approach creates a deeper, more luxurious connection with our customers, offering a fully immersive brand experience.

A glass bottle used to produce INFINITI scents

The Scent of a Japanese Forest

Scents transport people to places they’ve visited or imagined. So we’ve created a signature scent to use at brand events and in our retail showrooms to create more of an Omotenashi welcome.
Two glass ornaments used in producing INFINITI sound

The Sound of Tranquillity

To create a more calming environment, we’ve produced a soundtrack to use at events and in our showrooms. It blends Japanese musical instruments, wind chimes and light female voices to soothe the senses.

Immerse yourself in a multisensory adventure with INFINITI

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Letting your imagination soar in the opulent surroundings.

It is more than just a brand experience; it is a celebration of art, culture, and luxury that touches the human soul.

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Join us in this sensory symphony and let your senses be our guide.

The Scent of a Japanese Forest

INFINITI's new signature scent is both invigorating and calming, reflecting opposites working in harmony to deliver something even more profound. The scent evokes a Japanese forest, with hints of hinoki wood (Japanese cypress), sugi (Japanese cedar) and yuzu (Japanese citrus).

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The Sound of Tranquility

To capture the feeling of INFINITI through sound, the brand released its own brand master track, titled " Moment of Tranquility ," serving as the foundation for a new sound (or sonic) logo as well as for use at future brand activations and in-car experiences.
 

The sound logo creates a sense of anticipation by marrying powerful Japanese musical elements with more serene sounds to deliver a harmonious balance.
 

A taiko drum, the embodiment of human performance and power, contrasts with a soft furin (Japanese wind chime), an instrument played only by the wind, to add a layer of tranquility and refinement.

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The musical hook leverages inspiration from the Japanese spatial concept of " Ma ", where the pause between the notes is as important as the notes themselves, providing a moment of anticipation. And, given INFINITI's focus on predicting customer needs and providing rewarding and memorable luxury experiences for owners, the sound logo echoes its values.

The Story Continues

Follow along as we reveal future updates and announcements.